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Who are we?

Juhan Kangilaski

WHAT IF Project Director & Founder

At WHAT IF, Juhan focuses on the early phases of development projects, where the foundations for future success are established. His work centers on creating strategies that keep processes clear, shorten approval timelines, and provide confidence to developers and investors.

Juhan Kangilaski, WHAT IF asutaja ja juhtivkonsultant, kinnisvaraarenduse strateeg

His strength lies in unpacking complex regulatory and technical topics and translating them into a clear action plan.

It matters to Juhan that every project moves forward in a considered and systematic way, from planning processes to managing investor expectations.

He has helped shape the strategic framework of several major development projects and has also been active in the public sphere on accelerating detailed planning procedures and development regulations.

📍 Focus areas

  • Strategic planning and process management
  • Investment and development strategies
  • Optimization of regulations and development processes
  • Coordination of planning approval procedures
  • Representing key clients in strategic project decision-making

📍 Selected projects

  • WHAT IF – shaping development visions and strategies; managing planning and development processes
  • Franklin – digital building passport, strategic framing of development processes and data structures
  • Uus-Maakri quarter, Tallinn – development project for a new high-rise district in central Tallinn
  • Stockmann Department Store redevelopment – development process management and strategic consulting
  • Hyperloop Talsinki – project management and leadership of strategic collaboration
  • House of Nature (Loodusmaja)  – design management and mapping public-sector needs to achieve a cohesive, end-to-end solution
  • Viru Centre – leading an international team on a redevelopment project and coordinating the overall vision for phased construction
  • Ülemiste Health Centre II ja III – coordinating collaboration within the design team and leading the overall project vision