Viru Keskus shopping centre reconstrucion

Visual _
Viru Keskus

Centre 2.0 in the Heart of Tallinn

Based on the winning work at the Wingardh Architects Competition, What If, in collaboration with a local team of 3 + 1 architects, led the entire team involved in the construction project from sketch to project.


Approximately 75,000 m2 gross area. Reconstruction of the existing Viru Center building into a modern business, trade and entertainment center.


Reconstruction of all major general areas, addition of new functions and planning of logistical breakthroughs will give the center a completely new look and feel. As the center currently operates as a terminal with almost 50,000 visitors a day, we looked for ways to create the most innovative and inspiring user experience for all different target groups. The addition of catering, wellness and new commercial concepts will make the center more resilient and flexible to future changes.


Collecting, sorting and arranging additional studies for reliable projects and other drawings on the existing building complex. Construction planning and research, taking into account that tenants must be able to operate in the building as smoothly as possible. Continuous adaptation and optimization of the original vision with changes resulting from the surprises of the existing building.


Wingardh Arkitektkontor; 3+1 arhitektid; WHAT IF; Novarc Group; Aksiaal; Rovalis; Kajaja Acoustics; PNL & IC Project Management; Studio Mezza; Eksperiis ja Projekt; Vaimar Engineering; Joonprojekt

Related services

Lead Design

Construction cost management

Building surveys and audits

3D visualisations

Building and operating permits

Technical briefs and procurement

Analysis of building and planning law