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We are committed to protecting the privacy of our clients and users. In order to fulfill our promise, we have prepared these privacy policy principles that explain how we collect, use, disclose, forward and keep client data. We use the Internet in compliance with all appropriate activities and relevant legislation of the European Union and the Republic of Estonia.

Collecting and using personal data

Personal data means any information relating to you, directly or indirectly, as a natural person that we collect and process to carry out the contract we have entered into with a natural person or contact the person and fulfill obligations arising from law.

Personal data may be collected by the following means:

when you submit contact details (incl. your name, personal identification code, postal address, telephone number, e-mail address, preferred channel of contact) on our web page or at some other location (e.g. office);
when you use the web site, we collect data from the client account information or cookies;
when you make a purchase or place an order at our shop or e-shop, the contact data of the person or information about the person’s buying preferences are saved (In certain sections of the web page we may ask you to submit freely personal data and personal information. The requested personal data may be your name, address, postal code, e-mail address, telephone number and other information).

Collecting other information

We also collect unidentifiable data, i.e. data that cannot be attributed to a specific person (gender, age, language preference, location).

We may also collect data on how the client uses our web site. These data are aggregated and used to provide our clients with more useful information. These aggregate data help us to learn which parts of the web site and products and services are most interesting for our clients. Aggregate data are deemed unidentifiable data in this privacy policy.

Using and storing collected personal data

Collected personal data help us share news about products, campaigns and future events with our clients. A client that prefers not to be in our newsletter list or receive notifications can always remove himself or herself from the group of addressees.

We can also use the collected personal data to deliver the goods or fulfill the obligations we have assumed before the client.

By agreeing to the conditions of the privacy policy, the client gives his or her consent for automated processing of his or her personal data. You can always withdraw your consent on our home page or by submitting an application in a format which can be reproduced in writing. The application and withdrawal of the consent do not have any retroactive effect.

To better service our clients, we may disclose information about individual users to a third party that provides us services and is under a contractual obligation to keep the shared information confidential. For example, a third party may be our partner whose function is to edit content or provide translation services.

We keep the client’s personal data until termination of the relevant client contract. The data that we are required to store subject to legal acts (e.g. accounting data) we keep in accordance with the relevant legal requirements.

Personal data protection

We take all precautions (incl. administrative, technical and physical measures) to protect the clients’ personal data. Only authorised persons have access to change and process the data.

If you believe that your personal data have been processed not in compliance with this privacy policy or there is a threat that your data may have leaked to strangers, please let us know about it immediately. This is the only way we can keep potential damage as little as possible.

The client has the right to demand no further processing of his or her personal data, information about use of the data and transmission of the data to him or her or a third person in a commonly used format. To prevent misuse of client data and protect the client’s rights, applications are allowed to be submitted only in a format that allows identifying the applicant (digitally signed or personally signed at an office). We have the right to respond to such applications within 30 days.

We deem a request to end processing of personal data as an application to terminate the relevant client contract.

Security

All personal data of the client disclosed when he or she visits the web page and enters into contracts are considered confidential information. An encrypted data exchange channel ensures security of personal data of a web page visitor.

Terms and conditions and amendment of the privacy policy

By using our web site or filling in our loyal client application, you confirm that you have read these principles and conditions and agree to them. We reserve the right to change the general terms and conditions of the privacy policy, if necessary. We notify all loyal clients of such change and give our best to keep our privacy policy updated and available to you on our home page.

The controller of the client’s personal data is What If OÜ. If you have any questions or concerns in relation to the privacy policy or data processing, please contact us at the address info@whatif.ee.

To protect your data, you have always the right to contact the Estonian Data Protection Inspectorate or go to court. The Estonian Data Protection Inspectorate is a public authority that can be contacted on subjects related to personal data topics for consultation or to get help.

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