Our Services
Turning complexity into a clear roadmap
WHAT IF is your partner in real estate development and management. Our mission is simple: optimized costs and maximized value. We combine 20 years of industry experience with the speed of AI and the precision of data to protect your investment.
20+
years of experience in real estate development and management
78%
of our revenue comes from returning clients
500
million euros in total managed development project value
Your projects are managed by industry-leading specialists bringing two decades of real estate expertise to the table.
Rainar
Enden
Account Manager
Marko
Potsepp
Lead Consultant / Head of Cost Management
Kaupo
Pajumäe
Project Manager
Upgrade your real estate business with Franklin
Franklin was created by the WHAT IF team – experts who spent years deep inside real estate portfolios, repeatedly asking the same question: ‘Where is the latest version of this file?’
We are transforming that frustration into a building data platform that people actually use. We believe the next decade of real estate will be shaped by AI, but AI is only as powerful as the data foundation beneath it. Franklin solves this by creating the digital backbone that makes building information visible, structured, and actionable throughout its entire lifecycle.