Our Story

What If was born out of a desire to reduce waste in the construction sector, and the need to promote sustainable property development.

Timely decisions allow us to save at least 15% on building design, construction, and maintenance costs without compromising quality. This is based on our experience from the projects we have consulted on and implemented.

We evaluate each project from the perspective of profitability, technical feasibility, as well as the impact on end users and the environment. Design and construction costs typically account for only 20% of total expenses but significantly influence the remaining 80% of costs, which arise after the building is completed. The most impactful decisions are made in the preliminary phase.

As industry pioneers, we implement new methods and technologies. Thanks to BIM (Building Information Modeling), completing projects 5–10 times faster with higher quality results is no longer a distant utopia. When a BIM model is in place, forecasting building construction and operational costs becomes significantly more accurate and reliable. Additionally, all data can be easily transferred into construction and building management software.

Our management services cover the entire lifecycle of the building. Our primary focus is on analysis, agile management, and client satisfaction. Development is not industrial mass production and tends to be less linear in practice than on paper. Therefore, people are the most important factor influencing construction quality. We avoid the traditional silo mentality and rely on data, teamwork, and digital systems. Technical precision is just as important as communication accuracy.

By managing information flow and utilizing digital tools across all phases of the real estate lifecycle, we achieve clear cost savings, streamline processes, and get things done in less time.

What If was born out of a desire to reduce waste in the construction sector, and the need to promote sustainable property development. What If was born out of a desire to reduce waste in the construction sector, and the need to promote sustainable property development.

Decisions with the greatest impact are made in the preparatory phase

We help you to make carefully considered development decisions.

Decisions with the greatest impact are made in the preparatory phase

Values

Our company values include impact, customer-centricity, excellence in leadership, data-driven decision-making, and ethical innovation. We prioritize client satisfaction throughout the entire process and ensure the holistic realization of their vision.

Impact
Our focus is on maximizing impact and value. We concentrate on activities that deliver the greatest impact and value for both the client and the environment.
Customer-Centricity
We understand the client’s perspective, needs, and expectations to deliver exactly what is required. We collaborate only with individuals and companies committed to providing the best solutions—not just what’s readily available or what has been done before. We use the client’s and the company’s resources efficiently and sustainably. We ensure an independent and objective perspective in all our advisory activities. We safeguard the client’s confidentiality and privacy.
Excellence in Leadership
We set clear, well-documented expectations and goals, ensuring transparency and taking responsibility for our choices and performance. We move swiftly and act decisively. If plans need to change, we pivot quickly and create a new action plan without losing momentum.
Data-Driven
We leverage new technologies, including artificial intelligence, to accelerate processes and enable data-driven decision-making. The true value lies not in the software or data itself, but in how they help solve problems, make better decisions, and meet market needs.
Ethical Innovation
The digital and green transition is a competitive advantage. It’s not an obligation, but a choice: we use ethical leadership as a driving force for innovation, unlocking new business opportunities before regulations require it.
Impact Customer-Centricity Excellence in Leadership Data-Driven Ethical Innovation

Our focus is on maximizing impact and value. We concentrate on activities that deliver the greatest impact and value for both the client and the environment.

We understand the client’s perspective, needs, and expectations to deliver exactly what is required. We collaborate only with individuals and companies committed to providing the best solutions—not just what’s readily available or what has been done before. We use the client’s and the company’s resources efficiently and sustainably. We ensure an independent and objective perspective in all our advisory activities. We safeguard the client’s confidentiality and privacy.

We set clear, well-documented expectations and goals, ensuring transparency and taking responsibility for our choices and performance. We move swiftly and act decisively. If plans need to change, we pivot quickly and create a new action plan without losing momentum.

We leverage new technologies, including artificial intelligence, to accelerate processes and enable data-driven decision-making. The true value lies not in the software or data itself, but in how they help solve problems, make better decisions, and meet market needs.

The digital and green transition is a competitive advantage. It’s not an obligation, but a choice: we use ethical leadership as a driving force for innovation, unlocking new business opportunities before regulations require it.

Network of partners

Our network of partners includes the best specialists on the market to achieve the objectives of all work streams.

We select partners based on common values among providers of customer-oriented service design and high-quality consulting services. We want to be a good partner for the members of our network, joining forces to create unique added value for our clients.

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Network of partners Network of partners