Developed by WHAT IF, Franklin is a proprietary asset data system designed to centralize audited information, documentation, and technical specifications into a unified, highly manageable framework. It ensures your property data remains current and seamlessly applicable across all phases from initial development to daily operations and eventual redevelopment.
Our Services / Building Data Structuring and Management
High-quality decisions start with well-structured building data
We structure and manage your property data to ensure it remains current, accessible, and capable of driving high-quality decisions throughout the asset’s entire lifecycle—from initial development through to operations and eventual redevelopment.
Asset data accumulates over time across multiple phases, generated by various stakeholders and disparate systems. Too often, this information becomes fragmented, partially obsolete, or difficult to locate, making critical decision-making both time-consuming and inherently risky.
WHAT IF consolidates this fragmented building information into a unified, highly manageable framework. Instead of merely sitting in static archives, your data becomes an active tool that supports day-to-day facility management, strategic planning and critical investment decisions.
3
steps: mapping, structuring, management
1
system for managing structured building data
Lifesycle
development, operation, and redevelopment viewed as one coherent whole
We do not collect data for the sake of data. Our focus is on ensuring that building information is readable, reliable, and genuinely supports decision-making.
Services:
Building data audit
Documentation and information management structuring
Data model and structure design
Technical audits and studies
While organizing property data typically starts with technical audits and surveys, the real return on investment emerges when that information becomes interconnected, perpetually current, and practically applied in day-to-day facility management.
Franklin – the building data system
