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High-quality decisions start with well-structured building data

We organise and manage building-related data so that it is up to date, readable, and supports high-quality decisions throughout the entire building lifecycle – from development to operation and redevelopment.

Building data is created over time, across different stages, by various stakeholders and systems. Information is often fragmented, partially outdated, or difficult to access, making decision-making time-consuming and risky.

WHAT IF helps bring building data into a single, manageable structure where information is not merely stored, but actively supports day-to-day management, planning, and investment decisions.

3

steps: mapping, structuring, management

1

system for managing structured building data

Lifesycle

development, operation, and redevelopment viewed as one coherent whole

We do not collect data for the sake of data. Our focus is on ensuring that building information is readable, reliable, and genuinely supports decision-making.

Services:

Building data audit

Documentation and information management structuring

Data model and structure design

Technical audits and studies

Building data structuring often begins with audits and studies, but real value emerges when information is connected, kept up to date, and usable in everyday decision-making.

Franklin – the building data system

Franklin is a building data system developed by WHAT IF that brings audited information, documentation, and technical data into a single, manageable structure.

It enables building information to be kept up to date and used consistently across development, operations, and redevelopment.

Get in touch

Maria Freimann

CEO / Member of the Management Board

maria@whatif.ee

+372 56 676 059

Get in touch