High-quality decisions start with well-structured building data
We organise and manage building-related data so that it is up to date, readable, and supports high-quality decisions throughout the entire building lifecycle – from development to operation and redevelopment.
Building data is created over time, across different stages, by various stakeholders and systems. Information is often fragmented, partially outdated, or difficult to access, making decision-making time-consuming and risky.
WHAT IF helps bring building data into a single, manageable structure where information is not merely stored, but actively supports day-to-day management, planning, and investment decisions.
3
steps: mapping, structuring, management
1
system for managing structured building data
Lifesycle
development, operation, and redevelopment viewed as one coherent whole
We do not collect data for the sake of data. Our focus is on ensuring that building information is readable, reliable, and genuinely supports decision-making.
Services:
Building data audit
Documentation and information management structuring
Data model and structure design
Technical audits and studies
Building data structuring often begins with audits and studies, but real value emerges when information is connected, kept up to date, and usable in everyday decision-making.
Franklin – the building data system
Franklin is a building data system developed by WHAT IF that brings audited information, documentation, and technical data into a single, manageable structure.
It enables building information to be kept up to date and used consistently across development, operations, and redevelopment.
Get in touch
Maria Freimann
CEO / Member of the Management Board
maria@whatif.ee
+372 56 676 059
