{"id":18761,"date":"2025-12-16T09:06:51","date_gmt":"2025-12-16T09:06:51","guid":{"rendered":"https:\/\/whatif.ee\/team\/who-are-we\/"},"modified":"2025-12-18T13:45:09","modified_gmt":"2025-12-18T13:45:09","slug":"maria-freimann","status":"publish","type":"page","link":"https:\/\/whatif.ee\/en\/team\/maria-freimann\/","title":{"rendered":"Who are we?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18761\" class=\"elementor elementor-18761 elementor-17562\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c79599 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c79599\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f9f5909\" data-id=\"f9f5909\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06be3aa elementor-widget elementor-widget-text-editor\" data-id=\"06be3aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #000000; font-size: 36pt;\">Maria Freimann<\/span><\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">WHAT IF Managing Director &amp; Founder\u00a0<\/span><\/p>\n<p class=\"p1\">Maria is a strategist who turns ambitious visions into scalable businesses brought to market. As the founder of WHAT IF, she designs growth frameworks and leads teams so that ideas move quickly into market-ready business models and projects gain momentum.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174f6ae elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"174f6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-62d4c88\" href=\"https:\/\/www.linkedin.com\/in\/maria-freimann\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-02cfe6e\" href=\"mailto:maria@whatif.ee\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Envelope<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0525e5\" data-id=\"b0525e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53d5a05 elementor-widget elementor-widget-image\" data-id=\"53d5a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/whatif.ee\/wp-content\/uploads\/2025\/11\/maria-freimann-1024x512.png\" class=\"attachment-large size-large wp-image-18108\" alt=\"Maria Freimann, WHAT IF asutaja ja tegevjuht, \u00e4ri- ja kasvustrateegia ekspert\" srcset=\"https:\/\/whatif.ee\/wp-content\/uploads\/2025\/11\/maria-freimann-1024x512.png 1024w, https:\/\/whatif.ee\/wp-content\/uploads\/2025\/11\/maria-freimann-300x150.png 300w, https:\/\/whatif.ee\/wp-content\/uploads\/2025\/11\/maria-freimann-768x384.png 768w, https:\/\/whatif.ee\/wp-content\/uploads\/2025\/11\/maria-freimann-1536x768.png 1536w, https:\/\/whatif.ee\/wp-content\/uploads\/2025\/11\/maria-freimann.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13d0252 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13d0252\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-446486c\" data-id=\"446486c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-629be2e elementor-widget elementor-widget-text-editor\" data-id=\"629be2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Maria believes that the intersection of innovation and strategy is where new market standards are born.<\/h4>\n<p><\/p>\n<p class=\"p1\">Her background ranges from managing a 140,000 m\u00b2 real estate portfolio to gaining an international perspective through studies in the EBS MBA program and at Bocconi University in Milan. Maria\u2019s strength is connecting strategy, design, and execution &#8211; she drives projects from early ideation through delivery and is known for bringing clear structure and tangible results to complex initiatives.<\/p>\n<p><\/p>\n<p class=\"p1\">She has contributed to sector-wide strategies, such as Rohetiiger\u2019s Construction Roadmap 2035, and shares her experience at conferences and trainings, focusing on business strategy, innovation, and the future of real estate.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24efbf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24efbf3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ee1a39\" data-id=\"8ee1a39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4b9740 elementor-widget elementor-widget-text-editor\" data-id=\"c4b9740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>\ud83d\udccd Focus areas<\/h4>\n<p><\/p>\n<ul>\n<li>Business and growth strategies<\/li>\n<li class=\"p1\">Leadership of large-scale development projects<\/li>\n<li class=\"p1\">Digital infrastructure for real estate and data<\/li>\n<li class=\"p1\">Go-to-market and brand strategies<\/li>\n<li class=\"p1\">Management of investments and partnerships<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0640b6\" data-id=\"b0640b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1515884 elementor-widget elementor-widget-text-editor\" data-id=\"1515884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>\ud83d\udccd Selected projects<\/h4>\n<p><\/p>\n<ul>\n<li><span style=\"color: #ef4129;\"><strong>WHAT IF<\/strong><\/span> \u2013 shaping business development and growth strategies and providing strategic leadership to teams<\/li>\n<li><a href=\"https:\/\/whatif.ee\/franklin-hoonete-digitaalne-dna\/\"><span style=\"color: #ef4129;\"><strong>Franklin<\/strong><\/span><\/a> \u2013 founder of the Digital Building DNA: initiator of the idea and strategy, builder of funding processes, teams, and partnerships<\/li>\n<li><span style=\"color: #ef4129;\"><span style=\"color: #ef4129;\"><strong><span class=\"notion-enable-hover\" data-token-index=\"0\">Rohetiiger 2035 Construction Roadmap<\/span><\/strong><\/span><\/span><span style=\"color: #ef4129;\">\u00a0<\/span>\u2013 co-author of Estonia\u2019s construction sector sustainability roadmap; lead for planning, building design, and innovation<\/li>\n<li><span style=\"color: #ef4129;\"><strong>RKIK<\/strong><\/span> \u2013 management of a 140,000 m\u00b2 strategic real estate portfolio<\/li>\n<li><a href=\"https:\/\/whatif.ee\/kuidas-tabada-zeitgeisti-portrait-milano-ja-tenniseklubi-piazzal\/\"><span style=\"color: #ef4129;\"><strong>Portrait Milano<\/strong><\/span><\/a> \u2013 concept and strategy for a temporary tennis club in Milan, developed in collaboration with the Ferragamo hotel group<\/li>\n<li><span style=\"color: #ef4129;\"><strong>Kawiare<\/strong><\/span> \u2013 building and launching an internationally oriented gourmet brand<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Maria Freimann WHAT IF Managing Director &amp; Founder\u00a0 Maria is a strategist who turns ambitious visions into scalable businesses brought to market. As the founder of WHAT IF, she designs growth frameworks and leads teams so that ideas move quickly into market-ready business models and projects gain momentum. Linkedin Envelope Maria believes that the intersection [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":18108,"parent":314,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"template-white_page.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-18761","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/whatif.ee\/en\/wp-json\/wp\/v2\/pages\/18761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatif.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/whatif.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/whatif.ee\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/whatif.ee\/en\/wp-json\/wp\/v2\/comments?post=18761"}],"version-history":[{"count":5,"href":"https:\/\/whatif.ee\/en\/wp-json\/wp\/v2\/pages\/18761\/revisions"}],"predecessor-version":[{"id":18885,"href":"https:\/\/whatif.ee\/en\/wp-json\/wp\/v2\/pages\/18761\/revisions\/18885"}],"up":[{"embeddable":true,"href":"https:\/\/whatif.ee\/en\/wp-json\/wp\/v2\/pages\/314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatif.ee\/en\/wp-json\/wp\/v2\/media\/18108"}],"wp:attachment":[{"href":"https:\/\/whatif.ee\/en\/wp-json\/wp\/v2\/media?parent=18761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}